There is no single rate card — a license fee is set by what the artwork is, what the buyer may do with it, where, and for how long. But there are published UK figures to anchor against, and a repeatable way to build a quote instead of guessing.
Most illustrators never publish their rates, which is exactly why pricing feels opaque. Two sources do put real UK numbers on record:
The same artwork is worth very different fees under different scopes. Price the scope, not just the image:
A license prices existing work by scope. A commission prices new work by effort plus scope — the artist's time and the usage rights together.
On Art Licence Studio, listed artwork licenses range $25–$8,000 and commission projects range $100–$8,000, set by the artist and the brief. Artists pay a stated platform fee on eligible paid sales — 15% on a free account, 7.5% while subscribed to ALS Pro — with payment processing included, so the quoted figure is what the buyer sees.
List artwork with the license scope written into the record, or take a commission brief with staged fees — both under a free account.