Our fairness score helps artists and buyers make transparent, people‑first decisions. This guide explains the factors that influence the score and practical ways to increase it.
What affects the fairness score?
Price vs scope: Price aligned to territory (UK/EU/worldwide), media and duration. Perpetual and worldwide rights require higher prices.
Rights balance: A healthy balance of artist and buyer rights (derivatives, sublicensing, exclusivity, attribution, revocation on breach).
Transparency: Clear attribution format, dispute resolution venue, and audit trail/usage logging.
Timeline feasibility (commissions): Adequate time for the scope; rushed timelines reduce fairness.
Client reputation (commissions): Verified clients and positive history increase trust.
Geography: Wider territories increase reach and revenue potential, but protections/enforcement differ outside the UK — adjust price and terms accordingly.
How to improve your fairness score (Artists)
Set a term instead of perpetual; or increase price to match perpetual worldwide rights.
Define territory and media precisely; narrow scope or raise price accordingly.
Enable attribution and acknowledge UK moral rights to increase transparency.
Offer milestones with partial deliverables; require funded escrow prior to work.
Provide a clear dispute venue (England & Wales) and simple audit/usage logs.
How to improve fairness (Buyers/Clients)
Fund escrow up front and use milestones aligned to deliverables.
Offer a price consistent with scope, territory, and duration. Avoid underpricing exclusive/global/perpetual rights.
Allow realistic timelines; avoid rush when scope is complex.
Use our UK templates with clear attribution and dispute resolution.
Examples that lower your score
Perpetual worldwide rights at a standard price.
No funded escrow, no milestones, or ambiguous payment terms.
Missing attribution, missing dispute venue, or lacking UK moral rights acknowledgement.
One‑week deadline for extensive scope without a premium.
Quick wins
Add a fixed term (e.g., 12–24 months) or price for perpetual.
Specify territory (UK/EU) and media precisely.
Use milestones and require funded escrow prior to work.
Include attribution, UK moral rights, and dispute venue in terms.
