Tips: Pricing Your Artwork Fairly
A simple pricing model
Price ≈ Base value × Usage multiplier × Term/Territory factor.
- Base value: complexity, uniqueness, and demand for your style.
- Usage multiplier: editorial < standard < commercial < extended < exclusive.
- Term/territory: longer terms and wider territories increase value.
Worked examples
Portfolio hero (Standard)
Gross: £25 · Net after fees: ~£21
Personal site, non‑exclusive
Campaign social ads (Commercial)
Gross: £120 · Net after fees: ~£102
30‑day, UK
Good practice
- Publish clear tiers (Standard/Commercial/Extended) so buyers can self‑select.
- Explain what’s included/excluded; invite contact for custom terms.
- Use transparent fee breakdowns so artists keep more and buyers trust the price.

