Data Retention Policy

Last updated: 4 February 2026

1. Purpose

This Data Retention Policy outlines the procedures and guidelines for retaining and disposing of personal data collected by Art Licence Studio in compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Retention Principles

We adhere to the following principles regarding data retention:

Personal data shall be kept for no longer than is necessary for the purposes for which it is processed.
We will regularly review our data retention periods to ensure compliance with legal requirements.
Data will be securely deleted or anonymized when it is no longer needed.

3. Retention Periods

The following table outlines our standard retention periods for different categories of data:

Data Type	Retention Period	Reason for Retention
User Account Information	5 years after account closure	Legal obligations, tax, and accounting requirements
Transaction Records	7 years	Legal and financial compliance
Customer Support Interactions	3 years	Service improvement and dispute resolution
Marketing Preferences	2 years after last interaction	Marketing purposes (with consent)
Server Logs	90 days	Security and troubleshooting
KYC/AML Documentation	5 years after account closure	Regulatory compliance

4. Data Deletion

When the retention period expires, we will take the following actions:

Deletion: Personal data will be permanently deleted from our active systems.
Anonymization: In some cases, data may be anonymized for statistical or research purposes.
Archiving: Certain data may be archived for legal or regulatory reasons.

5. Your Rights

Under data protection laws, you have the right to:

Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data (right to be forgotten).
Request restriction of processing of your personal data.
Object to processing of your personal data.
Request data portability.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

6. Changes to This Policy

We may update this Data Retention Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date at the top of this policy. You are advised to review this policy periodically for any changes.

7. Contact Us

If you have any questions about this Data Retention Policy, please contact us at:

Email: privacy@artlicencestudio.co.uk

Address: 123 Art Street, London, UK, SW1A 1AA

Art Licence Studio Ltd · ICO: 08070022917 · Registered in England & Wales