Explainer: Which Licence is Right for You?
At‑a‑glance matrix
| Licence | Best for | Allows | Restrictions |
|---|---|---|---|
| Standard | Personal/small business | Online, non‑exclusive | No large paid ads, no resale as‑is |
| Commercial | Websites, marketing, paid social | Commercial campaigns | No broadcast/OOH by default |
| Editorial | News/education context | Contextual use with credit where needed | No advertising or endorsement |
| Extended | High‑scale, long‑term | Higher impressions/territories/term | Merchandising depends on terms |
| Exclusive | Brand ownership of look | Sole use within negotiated scope | Higher price; scope must be specific |
Scenarios
Portfolio website
Suggested: Standard
E‑commerce product page
Suggested: Commercial
Magazine article
Suggested: Editorial
Billboard campaign
Suggested: Extended
Category‑exclusive rebrand
Suggested: Exclusive